The major southern cities of Phuket and Hat Yai are receiving a new air link, offering an alternative to what is now a seven-hour bus journey.
New airline Happy Air is poised to launch the Phuket-Hat Yai service on Oct 26. The travel time between the two locations will be 40 minutes.
Happy Air sales and marketing manager Patcharapol Sonthipan said the airline had secured aviation permits from the Department of Aviation.
He said Happy Air was positioning itself as a premium-service airline which was targetting tourists and business travellers. The airline also plans to fly to the Malaysian resort island of Langkawi.
Mr Patcharapol said the air service would provide faster alternative for travellers travelling between Phuket and Hat Yai, the commercial district of Songkhla.
Mr Patcharapol said the Phuket-based airline would operate two twin turboprop SAAB 340A aircraft, with 34 seats.
The planes are leased from a Swedish company. Happy Air will offer daily flights between Phuket and Hat Yai and three times a week between Phuket and Langkawi. The Phuket-Langkawi flights will also begin in late October.
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