Sunday, February 7, 2010

Changi Airport Group and Jetstar Group sign air hub deal supporting flights growth

Jetstar to make Changi Airport its largest hub in Asia

Changi Airport Group (CAG) and Jetstar signed an agreement today to launch a strategic partnership that will see Jetstar continue to make Singapore Changi Airport its largest air hub in Asia for both short and long haul operations. As part of the agreement, Jetstar will operate its highest number of services and base its largest number of A320-family aircraft in Asia at Changi. It also commits to introduce long haul services using wide body aircraft out of Singapore.


Under the three-year agreement, the Jetstar Group – which includes Jetstar in Australia and Jetstar Asia/ Valuair based in Singapore – is committed to increase existing flight frequencies and offer more destinations from Singapore.

Jetstar’s projected growth at Changi will include additional A320-family narrow body services and, for the first time, wide-body A330-200 medium and long haul flights to and from destinations in Asia and beyond. Jetstar also aims to grow the percentage of transit and transfer traffic through Changi among its passengers.

CAG will support Jetstar’s continued growth at Changi Airport with various incentives under the Changi Airport Growth Initiative which was introduced on 1 January 2010. The incentives will enable Jetstar to lower its cost of operations at Changi. It will also receive additional incentives for launching services to cities not currently connected to Changi. This will provide more offerings and new exciting destinations for passengers travelling via and out of Singapore.

As a partner, CAG will work closely with Jetstar to explore route opportunities to grow its traffic out of Changi. CAG will also support Jetstar’s operational needs, such as to improve its ground operations and to enhance the airport experience of its passengers, for example by introducing an early check-in option for Jetstar passengers travelling on the same day.
Growing at Changi, together

Welcoming CAG’s partnership with Jetstar, CAG Chief Executive Officer, Mr Lee Seow Hiang, said, “We are honoured that Jetstar has chosen Changi Airport to be its largest hub in Asia. We are committed to supporting Jetstar’s growth at Changi by helping it to grow traffic and to keep costs low. By hubbing at Changi, Jetstar will gain from inter-lining opportunities with the many airlines that fly here, including its parent, Qantas, which already uses Changi as an Asia hub.

“For Changi Airport, it will benefit from Jetstar’s increased number of flights and destinations, which will contribute to higher passenger traffic and a stronger connectivity network. And, importantly, this partnership is also beneficial for air travellers in the region who will enjoy a greater choice of low-fare travel options through Changi.”

Mr Lee added, “Our agreement with Jetstar signals CAG’s strong desire to work with our airline partners to grow the pie at Changi. We are ready to develop customised partnerships with airlines based on their business models and growth plans, whether they are full service or low cost carriers.”

Jetstar Chief Executive Officer Mr Bruce Buchanan said the new agreement would support significant growth opportunities for Jetstar and its networks linking Singapore.

“This agreement is most important to us and provides a platform for sustainable future growth throughout Asia,” Mr Buchanan said.

“Partnerships like this with Changi Airport Group allow us to invest in both existing and new flying markets and present opportunities from Singapore for us to drive growth.

“Singapore is of high strategic importance to Jetstar and equally of great importance to the Qantas Group. This agreement provides further leverage to us now seeking the full benefits of a burgeoning hub operation in Singapore.

“The clear operational advantages of Singapore as a hub and primary access point into Asia are clear and can now be further built upon as a result of this agreement.”

Jetstar, a pioneer in Asia’s low cost carrier sector, operates 408 flights each week to and from Changi, offering its passengers a varied menu of 23 destinations. Its future planned growth is supported by fleet expansion plans to beyond 100 aircraft by 2014/15.

CHINESE NEW YEAR PARADE GIVES ROARING START TO FESTIVE HONG KONG 2010

Procession showcases festivals of all seasons on new parade route

Set to take place on the first evening of the Chinese New Year (14 February), the Cathay Pacific International Chinese New Year Night Parade organised by the Hong Kong Tourism Board (HKTB) will follow a new route in Tsim Sha Tsui this year. As the premiere event of Festive Hong Kong 2010, the spectacle will offer visitors and residents the opportunity of experiencing some of the world’s most unique festivals and Hong Kong’s cultural fusion. To encourage visitors to come join the celebrations during this peak travel season, the HKTB is stepping up its promotional effort in the source markets. It is also encouraging the local businesses to seize the opportunity by remaining open or extending their hours on the night of the Parade.


For the 12th consecutive year, Cathay Pacific Airways is the title sponsor of the Parade. Mr Tony Tyler, Chief Executive of Cathay Pacific Airways said, “Cathay Pacific is proud to once again have its name attached to the International Chinese New Year Night Parade. As Hong Kong’s home airline, Cathay Pacific is committed to staging events that help make our city an even more vibrant place to be. What’s great about this spectacular parade is the way it brings together tens of thousands of local people and tourists to celebrate one of the most important times in the Chinese calendar.”
Festive and Interactive Elements to Encourage Active Participation

Using Festive Hong Kong 2010 as the theme, this year's Chinese New Year Parade will comprise of four major segments: spring, summer, autumn and winter. Through a variety of performances, it will showcase Hong Kong’s fusion of Chinese and Western festivities. Lining the parade route will be giant decorations symbolising a number of important festivals in Hong Kong, such as the Chinese bun for Cheung Chau Bun Festival, Santa for Christmas and pumpkins for Halloween. The HKTB will also arrange for motivators to perform, play interactive games and hand out small gifts to spectators, so that each participant along the parade route can totally soak in the festive atmosphere.
Forty Performing Troupes to Debut on the New Route

The HKTB has adopted the suggestions for a new parade route from the travel industry. For the first time, the procession will enter Nathan Road. As well as a novel experience, visitors and residents can enjoy the Parade conveniently. For the third consecutive year, American Express International, Inc. is the sponsor of the parade route.

This year, the first day of the Lunar New Year coincides with Valentine's Day. The HKTB is encouraging local businesses, especially large-scale shopping centres and restaurants, along the parade route to stay open or extend their hours into the night, so that visitors and residents can also shop and dine before or after the Parade.

The 15th staging of the Chinese New Year Parade will feature a strong line-up, with a total of 40 performing groups from 14 countries and regions, including 14 elaborately decorated floats, 13 international and 13 local performing troupes. Among these, 18 groups are making their debut appearance this year, including such internationally famous teams as Notting Hill Carnival from the UK, Morioka Sansa Odori Dance from Japan, the Arezzo Flag Wavers from Italy and the Paris Firemen from France.

To sustain the excitement after the Parade, the HKTB will arrange the display of the floats and performances by local and international troupes in Tsim Sha Tsui, Sha Tin and Tai Po from the second to the eighth day of the Lunar New Year.

(For more information about the Cathay Pacific International Chinese New Year Night Parade, please refer to the attached factsheet)
About Festive Hong Kong 2010

Festive Hong Kong 2010 is the annual marketing platform of the HKTB in 2010-11. The platform is designed to encourage visitors to come and experience the plethora of traditional festivals and cultural celebrations that could only be found in Hong Kong. Throughout the year, the HKTB will organise a series of mega events, which will be promoted along with the traditional festivals and celebrations, as well as major events organised by third parties. The HKTB aims to further elevate Hong Kong’s image as the Events Capital of Asia, and create a business platform for the tourism-related sectors in the city.

Friday, February 5, 2010

Jetstar set to transform airport experience for customers via efficient self-service check-in model USD $3.5 billion deal

Jetstar set to transform airport experience for customers via efficient self-service check-in model USD $3.5 billion deal with International Aero Engines (IAE) signed


Low fares leader Jetstar will set about transforming the check-in experience for its Australian and New Zealand domestic customers during 2010 by unveiling a new approach towards the airport experience for customers with a target of 100 per cent customer self service.

The proposal builds upon existing customer self service technology now in place for Jetstar’s domestic passenger base including Web Check and Self Service Kiosks at some Airports.

This will be complemented by the introduction of world-first SMS Boarding Pass technology during the first 2010 quarter and automatic Web Check and pre-enrolment for flights at time of booking.

Jetstar Chief Executive Officer Bruce Buchanan announced the airline’s plans during an address to the Low Cost Airlines World Asia Pacific 2010 Conference in Singapore.

In a series of announcements the Pan Asian carrier also secured Agreements valued at up to USD $3.5 billion with the International Aero Engines (IAE) consortium to have the latest V2500 SelectOne™ engine power a new fleet of 50 additional Airbus A320 family aircraft for the Jetstar Group, with options and purchase rights on up to 40 more aircraft.

The major deal, one of the largest in Jetstar’s history, includes an Engine Purchase Agreement valued around USD $1.5 billion if all options and purchase rights are exercised to be distributed amongst the mainline Jetstar fleet based in Australia and New Zealand, as well as with Jetstar Asia/Valuair of Singapore and Jetstar Pacific, based in Vietnam,.

A long-term USD $2 billion Aftermarket Services Agreement will cover these new engines and those installed on 40 IAE-powered aircraft that the Jetstar businesses currently operate.

Mr Buchanan said over the term of the Agreements significant savings would be generated and solidified a long term strategic commercial relationship with IAE to help support Jetstar’s continued growth, including its Pan Asian network plans.

“The Agreements reflect Jetstar’s continued focus on cost-competitive outcomes and fostering long term partnerships that help deliver sustainable low fares and growth,” Mr Buchanan said.

Jetstar’s move to help put people back in control of their airport experience during domestic travel will incorporate a more streamlined and hassle-free customer airport experience supported by:

Doubling the number and footprint of Self-Check Kiosks across Jetstar’s Australian and New Zealand domestic networks. Kiosks will cover all domestic ports in Australia and NZ;

Introduction of world-first SMS boarding pass technology across Jetstar’s domestic Australian & New Zealand ports during 2010 and fitted to all Jetstar Self-Check Kiosks;
Enhanced web tools such as Automatic Web-Check at Jetstar.com;

Redeploying existing Jetstar staff from primarily check-in duties to customer service and revenue generating activities.

Mr Buchanan said the airline’s fresh approach towards allowing its domestic customer base greater choice in self service prior to their travel would balance the efficient application of new technology for air travelers with strong customer service outcomes.

“Through our growing suite of innovative new customer facing applications at Airports we are seeking to ensure that the airport experience is increasingly convenient, easier and more hassle-free than before,” Mr Buchanan said.

“The approach we are taking is firmly designed around improving, not reducing, the customer service and airport experience at increasingly busy terminals, and of empowering both regular and irregular Jetstar flyers to use technology to take control of the airport experience.

“This is an extremely positive and exciting step forward for our airline as well as for our employees that will greatly enhance customer service levels.

“There will be no change in our Airport staffing numbers under this model, meaning our Airport Customer Service personnel can move beyond the check-in counter to spend more effective time directly with our customers prior to flying.”

Jetstar passengers who Web-Check for Australian domestic flights will soon be given the option to have their boarding pass and unique boarding code sent to their mobile phone via a standard text SMS message.

The SMS technology has been developed by Melbourne-based company Sissit Group with which Jetstar has a Research and Development arrangement.

Unlike some other airlines who have introduced this technology to WAP (Wireless Application Protocol) or internet enabled handsets, in a global first, any mobile phone will be able to accept the Jetstar boarding pass on a domestic flight via the common text message.

This will allow customers who purchase fares via Jetstar.com to request at the time of booking for the airline to automatically check the passenger(s) in 24 hours prior to their Jetstar flight departure with the boarding pass to then be sent via email or SMS text message.

Mr Buchanan said SMS boarding pass technology would be further trialled on Sydney-Melbourne (Avalon) flights from late February 2010, with a staged roll-out across Jetstar’s domestic Australian and New Zealand networks during the 2010 calendar year.

He said automatic check-in when purchasing a fare at Jetstar.com had commenced earlier this month.

“Automatic check-in for the airline’s Australian and New Zealand domestic services allows passengers at the time of booking to choose to check-in and have their boarding passes automatically sent to them via email 24-48 hours before flight departure,” Mr Buchanan said.

“The new technology will be further enhanced when SMS boarding pass technology is fully activated, meaning a boarding pass can then be delivered direct to the future passenger’s mobile phone.

“By introducing applications such as Automatic Web-Check and SMS Boarding Passes, Jetstar saves real costs, which we are able to directly pass on to our customers with our low fares.”

THAI and Thai Government Hold Thai Rice Donation Ceremony to Haitian People

Thai Government and Thai Airways International Public Company Limited, as well as the government and private sector cooperated together in transporting 100 tons of Thai rice on a THAI freighter aircraft. The humanitarian donation of Thai rice will benefit the people of Haiti who have been affected by severe earthquake. Mr. Abhisit Vejjajiva, Prime Minister of Thailand, presided over the donation ceremony witnessed by representatives from the government and various organization in the Ramp Area of THAI Air Cargo, Suvarnabhumi Airport.


Mr. Piyasvasti Amranand, THAI President, said that transporting 100 tons of Thai jasmine rice from the Government of Thailand to the Republic of Haiti was possible due to cooperation from the government and various organizations, in order to provide assistance as quickly as possible. THAI provided relief aid by conducting a humanitarian freighter flight to transport 100 tons of Thai rice that was donated from the Government of Thailand to the Republic of Haiti, on board THAI freighter flight 9S888 at a flight time of 36 hours on the route Bangkok to the Republic of Haiti. Transport by ship takes approximately 5 to 6 weeks, therefore through cooperation between the Thai Government, THAI, and various organizations, this humanitarian relief effort was possible. In particular, the donation of Thai rice reflects on Thailand’s national identity as a country that is known as a “world kitchen” and one the world’s largest sources of rice production.

The aircraft utilized in transporting 100 tons of Thai rice from the Government of Thailand to the Republic of Haiti is a THAI cargo freighter Boeing 747-300F, which the Company obtained for cargo freight transport. THAI’s cargo freighter flight departed from Bangkok’s Suvarnabhumi Airport on Monday, 1 February 2010 at 14.00 hours, with refueling at Incheon Airport in Korea, Anchorage, Alaska and Miami, Florida in the United States of America, and arrival at Port au Prince Airport in the Republic of Haiti on Tuesday, 2 February 2010 at 08.00 hours (local time), at a total flight time of 36 hours.

Friday, January 29, 2010

ROLLS-ROYCE TRENT XWB SALES TOP 1,000 IN $480M ETHIOPIAN AIRLINES CONTRACT

Rolls-Royce, the global power systems company, announced that Ethiopian Airlines has ordered Trent XWB engines worth $480m at list prices. This order takes sales of the Trent XWB, the fastest-selling Trent engine, past 1,000.


The engines, the first Trent purchase by the airline, will power 12 Airbus A350 XWB aircraft, with entry into service beginning in 2017.

Girma Wake, Chief Executive Officer, Ethiopian Airlines, said: “As one of Africa’s leading airlines, we constantly seek to improve our range and frequency of international services to meet growing passenger demand. Our selection of low fuel burn Trent technology will enable us to do this in the most cost-effective way.”

Metin Oktay, Rolls-Royce Vice President Customer Business - Africa, said: “We are delighted to welcome Ethiopian Airlines to the Trent family of customers. African airlines are continuing to invest in response to growing global customer demand. The Trent XWB, our latest Trent, will provide Ethiopian Airlines with leading edge technology which will keep costs to a minimum.”

Specifically designed for the A350 XWB, the Trent XWB is the most fuel efficient and environmentally sensitive large engine design on the market, with fuel efficiency ratings 28 per cent higher than pre-Trent generation engines.
Notes to editors

1. Rolls-Royce, a world-leading provider of power systems and services for use on land, at sea and in the air, has established a strong position in global markets - civil aerospace, defence aerospace, marine and energy. In each sector, Rolls-Royce offer value-added long-term service agreements for customers and operators.

2. In 2008, Rolls-Royce and its partners invested £885 million on research and development, two thirds of which had the objective of further improving the environmental aspects of its products, in particular the reduction of emissions.

3. Annual underlying revenues were £9.1 billion in 2008, of which 52 per cent came from services revenues. The firm and announced order book stood at £57.5 billion at 30 June 2009, providing visibility of future levels of activity.

4. Ethiopian Airlines is the flag carrier of Ethiopia, and a leading carrier in Africa. It serves both Africa, including the only daily east-west flight across the continent, and 58 international destinations. More than 210 weekly international departures are made from Addis Ababa and 555 weekly international departures worldwide.

Emirates Airline takes delivery of Airbus’ 6,000th aircraft

Emirates Airline and Airbus have marked a major achievement, by celebrating the hand-over of the 6,000th aircraft in the airframe manufacturer’s 40 year history. The aircraft, an A380, was handed over to Emirates Airline in a ceremony in Hamburg. The aircraft is Emirates’ eighth A380.


Accepting delivery of the new aircraft, Adel Al Redha, Executive Vice President, Emirates' Engineering and Operations, said: “The A380 represents the future of air travel and our strength and determination to drive forward, alongside Airbus, to meet our ambitious expansion plans and traffic demand. If a powerful demonstration of the resilience of the aviation industry was required, today has provided that. All who have flown the A380 will realise that this is a very special aircraft, embracing the latest in passenger comfort, technology and environmental credentials.”

“Today’s delivery is our 25th A380 so far, and more importantly, the 6,000th Airbus produced in our 40 year history. It is particularly significant that it is both an A380 and for Emirates, as they were involved in its development from early on. We are proud to have the words ‘Airbus 6,000th Aircraft’ inscribed alongside the Emirates livery,” said Tom Enders, Airbus CEO.

With a total order for 58 aircraft, Emirates is the single largest customer for the A380. Established in 1985, Emirates became an Airbus operator from the outset. Today, Emirates’ Airbus fleet has grown to 55 aircraft with a further 121 on order.

Airbus was formed in 1969, and by 2005 had reached more than 50 per cent of worldwide deliveries in a single year, of all aircraft of more than 100 seats. It also took Airbus some 30 years after its initial creation to bypass its main competitor in terms of sales and remain at around half the market share.

Sunday, January 24, 2010

THAI Clarifies Reports on the Public Debt Policy and Supervision Committee decline Loan Guarantee for its A330-300 aircraft

Thai Airways International Public Company Limited would like to clarify news regarding the Public Debt Policy and Supervision Committee’s decision to decline THAI’s request for loan guarantee.

This clarification refers to news reports that the Public Debt Policy and Supervision Committee declined THAI’s request for a 7,300 million Baht loan guarantee for payment on its new A330-300 aircraft to be delivered by the end of this month.

Mr. Piyasvasti Amranand, THAI President, said that the decision bears no effect on THAI’s acquisition plan for these aircraft as THAI has received confirmation for the requested loans with pending guarantee approval from the Export Credit Agency (ECA) for THAI’s last two A330-300 aircraft. The ECA has already guaranteed four of THAI’s other A330-300 aircraft.

The loan guarantee request that THAI submitted to the Public Debt Policy and Supervision Committee was made as an alternate plan in case the Company’s long-term loan request might not be obtained in time. Therefore, the Ministry of Finance’s decision to decline THAI’s loan guarantee request bears no effect on THAI’s operations or long-term fleet acquisition plan.

Thai Airways International Wins Norway Grand Travel Award 2010

Thai Airways International Public Company Limited has once again received an award for Best Intercontinental Airline in the Norwegian Grand Travel Award 2010. This is the sixth consecutive year that THAI has won this prestigious award. Mr. Pricha Nawongs, THAI’s General Manager for Denmark and Norway, received the award on behalf of THAI at the award ceremony in Oslo on January 7, 2010.


“I am honored to receive this award. Since the route between Oslo and Bangkok was established in June 2009, the support from the Norwegian travel trade have been amazing. The award will encourage us to work harder for the Norwegians,” said Mr. Pricha Nawongs.

The Grand Travel award was arranged for the 15th time, with 18 different categories. The nominees were elected by a travel trade jury, and the voting was done by a random selection of more than 400 travel agents all over Norway.

All three airline categories were won by Star Alliance member carriers; SAS for best domestic airline, Lufthansa for best European airline and THAI for best intercontinental airline.

Thailand was also voted for the category Best Tourist Country in the World. Over ten countries were nominated, and Thailand was the clear winner once again. Thailand has received the award more than ten times, and the award was received by Director of Tourism Authority of Thailand in Scandinavia, Mr. Manit Boonchim.

Sunday, January 17, 2010

SINGAPORE AIRLINES TO FLY TO MUNICH

From 28 March 2010, Singapore Airlines’ customers can enjoy direct services from Singapore to Munich, Germany’s third-largest city. The five-times-weekly flights will operate Singapore-Munich-Manchester, departing Singapore on Tuesdays, Thursdays, Fridays, Saturdays and Sundays, using Boeing 777-300ER aircraft.


As a result, customers travelling between Singapore and Manchester will enjoy more flight choices, up from the existing three flights a week. Passengers from Bangkok can conveniently catch the flights to Munich from Singapore. Detailed flight schedules are listed in the Annex.

Munich will be Singapore Airlines’ second destination in Germany after Frankfurt, which is served with two daily flights, one of which carries on to New York.

Customers travelling on the new service will enjoy the Airline’s latest product offerings available on the B777-300ER aircraft. This includes the new 35-inch-wide First Class seat, which provides enhanced privacy, personal attention and convenience and converts into the largest full-flat bed in the sky, complemented with luxurious soft furnishings.

Business Class features a 30-inch wide seat, the widest in its class, which may be converted into a comfortable bed, while Economy Class customers can enjoy the unprecedented comfort and space offered by all-new seats.

Customers can also take delight in the latest movies, TV programmes and a large library of CDs on the newest version of KrisWorld, Singapore Airlines’ award-winning inflight entertainment system available across all three classes. First Class seats are fitted with larger 23-inch screens, Business Class seats feature 15.4-inch screens and Economy Class 10.6-inch screens.

"As a key commercial and cultural centre in Germany which successfully marries tradition and modernity against a backdrop of a spectacular landscape, Munich has something for everyone, whether you are travelling for business or leisure,” said Mr. Huang Cheng Eng, Singapore Airlines’ Executive Vice President Marketing and the Regions.

“With the launch of these flights, Singapore Airlines will be able to meet demand for this exciting destination, which also provides a gateway into Austria and the surrounding region. En route, customers can savour our latest product and service offerings.”

Home to more than 1.3 million inhabitants and southern Germany’s largest city, Munich marries Germany’s old Bavarian tradition with a vibrant, modern life. It is famous for its celebration of the world’slargest folk festival, Oktoberfest. An annual 16-day festival with traditional German fare and festivities, in 2010 the city will celebrate the 200th anniversary of Oktoberfest.

Munich is well known for its proximity to famous landmarks such as Neuschwanstein Castle, often depicted as the fairy-tale castle of King Ludwig II and the inspiration for Disney’s Sleeping Beauty Castle, and the stunning Bavarian Alps. It is also home to numerous parks, world-famous companies like BMW and one of the world’s most successful football clubs, Bayern Munich.

The addition of these flights increases Singapore Airlines’ frequency between Singapore and Germany to 19-times weekly.

Saturday, January 2, 2010

ETIHAD AIRWAYS BUILDS ON DUBLIN SUCCESS

Etihad Airways, the national airline of the United Arab Emirates, is to increase its flying programme to Dublin following the success of its services to Ireland’s capital city, moving from its current daily service to 10 flights per week from March 28, 2010.


Etihad launched its Irish service in July 2007 with an initial four flights a week, increasing to six and then moving to a daily service in March 2008.

James Hogan, Etihad Airways’ chief executive officer, said: “Dublin has been one of our most successful ever destination launches, with more than 300,000 people flying on these services since launch and an average seat factor of 80 per cent.

“We have steadily increased frequencies on the route in line with demand not only on the Dublin-Abu Dhabi route, but also via Abu Dhabi to and from our destinations in the Far East, such as Bangkok and Sydney.

“The latest increase in our Irish flying is indicative of the huge confidence we have in this important market.”

Supporting this increase in services, Etihad is planning a new lounge at Dublin airport, which is set to open in 2010.

The new lounge will offer Etihad’s premium customers a range of top quality facilities and services, including workstations, a prayer room, a relaxing seating area with Italian leather chairs, a selection of foods from around the world and luxurious bathroom and shower facilities.

Etihad Airways provides a complimentary chauffer service for its business class passengers flying into and out of Dublin airport.

The quality of Etihad’s Irish service has been recognised with two industry awards – the ‘Global Business Airline 2010’ by the Institute of Transport Management and ‘Best Business Class Airline’ at the 2008 Irish Travel Trade News Awards.

The airline has been a lead sponsor of the All Ireland Senior Hurling Championship since 2008.

Etihad operates a two cabin A330-200 to Dublin, configured to carry 262 passengers, with 22 in business class and 240 in economy class.

In addition to its own services to Dublin, Etihad Airways offers services on its code share partner airline Aer Arann between Dublin and Cork, Galway and the Isle of Man.
Notes:

Etihad currently operates seven flights a week between Abu Dhabi and Dublin. The additional three flights will enable the airline to operate a double-daily service three days a week – on Thursdays, Saturdays and Sundays.
About Etihad Airways

Etihad Airways is the national airline of the United Arab Emirates based in the UAE’s capital, Abu Dhabi. Currently Etihad offers flights to over 55 destinations in the Middle East, Europe, North America, Africa and Asia. For further details: Etihad Airways Corporate Communications: visit www.etihadmediacentre.com

THAI and Nok Air Join Force to Boost Domestic and Regional Air Traffic

Thai Airways International Public Company Limited is joining force with Nok Air. From 1 March 2010, Nok Air will operate flight to some of THAI’s domestic destinations: Phitsanulok, Ubol Ratchathani, and Mae Hong Son. This cooperation will increase competitiveness of both airlines, and passengers will be able to take advantage of more convenient travel at low-fare prices while still maintaining THAI’s high safety standards.


Mr. Piyasvasti Amranand, THAI President, said that the Company’s policy to form cooperation with Nok Air is based on its Two-Brand Strategy. Through this strategy, there will be increased cooperation in the services offered on secondary domestic and regional routes. Through THAI and Nok Air’s cooperation, passengers on these routs will continue to receive the same standard of services that they currently receive on THAI, such as: 1. Same flight frequencies, whereby there are no less flights than previously operated, 2. Same standards of aircraft maintenance, and 3. Same cockpit crew standards. THAI has made careful studies thoroughly assessed the flight sectors concerned to prevent negative impacts on customers. Connecting traffic between domestic routes from Nok Air to THAI international flights have been worked out. The cooperation will add more connecting points in the secondary domestic and regional destinations to THAI and Star Alliance’s global network. THAI will be able to better utilize its aircraft by offering more flight option to high-demand destinations, while still emphasizing its premium service standards to passengers based on its strategic plan.

The Company has conducted a study on the performance of its domestic routes during the past 10 years, particularly on secondary routes which was unprofitable for several years but operations were sustained for the travelling public. However, in order to meet demands of a continually changing international airline industry, airlines across the world, including THAI, had to adjust their strategic planning on the recovering world economy: fluctuating world fuel prices that are on the rise, and Influenza A (H1N1), in order to surpass the financial crisis and further its business operations. The Company, therefore, had to establish its corporate strategy and make adjustment on its cost to meet increased competitiveness. Over the past 5 years, losses were incurred for operational results on flights to Phitsanulok at the average of 86.3 million baht per year, to Ubol Ratchathani at 74.9 million baht per year, and to Mae Hong Son at the average of 49.9 million baht per year.

Passengers can be confident on Nok Air’s standards of flight operations and services that will be supported by THAI which is recognised for its high safety standards. In addition, passengers will continue to receive the same standards of service that they previously received from THAI, including the flight frequency and seat capacity at attractive prices.