Lufthansa is celebrating 50 successful years in the Thai market. What the German airline began in 1959 with just a single weekly flight from Germany to Bangkok, has today become one of the great successes in Thai-German economic relations. Today, Lufthansa Group Airlines Lufthansa, SWISS and Austrian Airlines fly 21 times a week from the Thai gateway Bangkok Suvarnabhumi Airport to Frankfurt, Zurich and Vienna, offering best connections to Europe and beyond. Furthermore the airline connects Bangkok conveniently with Kuala-Lumpur and Ho Chi Minh City. The weekly capacity from Thailand to Europe has increased from 80 seats in 1959 to more than 6000 seats, making Lufthansa the largest European Airline group in the Thai market.
“We are very proud of our lasting success and our sustainable presence in the Thai market. Our Thai customers love to fly Lufthansa Quality made in Germany with our distinctly added Thai service features”, says Thierry Antinori, Member of the Lufthansa German Airlines Board - Marketing & Sales, as he visited Thailand on the occasion of the airline’s anniversary. “We are very proud of three important achievements: The fact that we gain more and more Thai customers year on year, our success in the Market as full service aviation group, employing 1000 Thai people, and our unique and long lasting partnership with Thai Airways, that has turned into a truly valuable friendship for our companies and our people”, says Antinori.
Both Thailand and Germany have changed considerably in the past. Germany being reunified for 20 years now and Thailand achieving great economic success and progress, turning the nation in an economic powerhouse for the whole region of South East Asia, says Antinori. “For our Thai industry-customers, and for outbound tourist groups, thanks to our high quality and network of 120 destinations in Europe, we have become the leading European carrier in Thailand. With our dedicated Thai-style service approach and our Thai flight attendants, Lufthansa also is the most Thai-European airline.
Lufthansa is celebrating its anniversary in Thailand during one of the most serious international economic crises and despite the slump in demand has maintained its offer of flights and range of services, but added even more high-class conveniences, like new airport lounges at major Lufthansa hubs. Lufthansa is currently investing in an even broader network by new partners like Lufthansa Italia and Austrian Airlines, to offer its customers more choices. Lufthansa also just recently has started a new code-sharing programme with U.S. partner Jet Blue. This offer will also be available for Thai passengers, allowing even more flights and destinations in North America. “We firmly believe in the Thai market and we have many special anniversary fares in the market”, says Antinori. “This is a great time to fly.”
Now Lufthansa is celebrating the 50th anniversary with yet another new sales campaign, offering Thai customers even more fast connections to Europe and beyond. On the airline’s website www.Lufthansa.com, customers can take advantage of special discount anniversary rates to destinations all over the world for a limited time.
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